You’ll need to spend more time and effort making your business blog more user friendly, but there is a pay-off. This is where so many inexperienced IM marketers make many mistakes because they are not aware of all they need to know, or they just don’t do it. What you do is the most important thing, and you can get a real edge if you take the time with this. Ramp up your results on any business site by learning the following user friendly tips.
As far as the copy on your home page is concerned, avoid making it long and rambling. Then you want your visitors to click away to read more detailed pages, but what you have on other pages just depends on the nature of your site. Niche sites will usually have more meaty content pages while other service type pages will have less with a focus on features and benefits. What ever kind of site you have, you want users to get to their destinations in ideally once click. It’s not hard to figure out for yourself what is too much because you know how you feel about it.
You know that you have to set yourself apart from your competition.
Tons of ways to do this but be careful that you do this in the best way. To do this, you need to make absolutely sure that people who visit your website know precisely what it is that you have to offer. This is the thing that every person who finds your website is going to want to know. They want to know what you can do for them and how they’ll benefit. Your logo needs to have a short tag line either right under the header or within the header itself. That is one informational device down and your site’s title and introductory paragraph can take care of the rest. If you want a faster way of getting this done, you can use paid services like SaleHoo Stores. Much can be said about images because they have different roles depending on the site intent and function. Photos can play a good role in your content, but some topics make it more challenging.
No matter how you use photos, crop and size them appropriately and place a caption underneath because people expect them. And don’t forget to place some text under the graphics as it’s helpful. You can support your arguments or points in the articles with photos, so that’s what needs to happen.
A site or blog that is user friendly improves your life all around. Your visitors will stay longer assuming your content is good. Then you’ll see improvements in your analytics and conversion areas such as optins, etc. There’s nothing but good waiting for you if you work to make this happen.