Search engines are usually not interested to promote or recommend an SEO service because they lose commercial revenue and are held liable when the SEO firm does a bad job. SEO organizations do not work due to the power struggles between various marketers.
Why Search Engines do not like SEO
Search engines straight away cannot agree with SEO services since SEO services providers may or I can say directly affect their revenue search engines are getting through the pay per click programs they are offering. So, there is no official guidelines for How to SEO. Search engines always give a brief guideline but never provide a exact help necessary. Because in the event that they had direct rules someone can find or crack a similar techniques to manipulate the search results thats were still under their TOC rule book. What matters in the SEO industry is results. How did the top site get there? How can my site rank at the top?
Why You cannot Trust an SEO Based on Their Rankings
A Site owned and run by an SEO which is doing lovely and for competitive terms will rank well, still there is no guarantee that the search engine will do a lovely job for them. Because I have come across plenty of web-site owners who buy SEO services lose money and again bought a different service from a different SEO. Some SEO's have qualities outside the Box thats makes them popular and help them spread the message. This help does not mean that these guys are lovely at promoting your sites, only that they are lovely in promoting their sites.
Quality SEO is always expensive and takes more time. But because of bad SEO's in the market the whole SEO field gets tarred with the same brush for the action of few bad people. Some companies rum PPC as regular SEO. But thing always keep in mind that organic SEO if always different from PPC promotion. For more help visit http://kapelleagency.com/.
The Issue with Labeling SEO's
A web-site is important or not but the main task for an SEO is to make a search engine think that the site is important. No matter the way you do it, the job of the SEO is to improve rankings and to drive traffic. It depends on the net site to web-site that which techniques is to be used for the promotion. Because there's definite categories which are competitive so an SEO has to work outside the SEO guideline ( think out of the box) set by the major search engine like Google, yahoo or msn. So, Ultimately it is up to the SEO service consumer which path he/she has to follow to accomplish their goals to promote their web-site. For more help check here.