Backlinks created with articles are the highest quality backlinks there are. Article backlinks serves two purposes: to rake in points from search engines and to bring in traffic to your website through a link from another website. This is why creating quality backlinks is one of the key skill of internet marketing. It is an effective and needed internet marketing tool. You can also buy your backlinks, use a software to automatically plant backlinks, and even have a plugin set up within your website that generates backlinks with your tags and keywords. But this still does not beat the high points generated by a backlink attached to an article.
The ideal internet marketing article is one that is well written enough to attract readers after it gets published in a popular blog or website. Sometimes you will need a pro like ontrastudios.com to create something like that. The published article is so popular with readers that it goes viral, and is shared on social networking websites and social bookmarking websites over and over again. This gains high point with search engines and also bring thousand of new visitors to your website. This route seems fantastical, but it has happened over and over again. And it all started with one excellent article.
The best articles are those that have something new to share with readers. The article becomes especially useful when it provides information that is not published anywhere else on the internet. Internet marketing skills come in when you manage to get that article the right exposure by publishing it in big website. Since big and popular website are very selective about what they expose their readers to, you will need to invest some time coming up with an excellent article, with an interesting angle. Then there is the sometimes long wait of being edited and revised. But it will all be worth it when you get published and earn some recognition.