- Fri, 06 Dec 2013 15:29:27 +0000: How to Drive Successful Customer Acquisition - Mashable
New blood. Fresh meat.
Pardon the graphic references, but they cut to the heart, so to speak, of one of the most important goals of your business: drawing in new customers. But how do you convince folks to do what you want them to do — namely, buy your products and services — and keep them coming back for more?
Consider the weight not only of today's purchase, veteran marketers say, but the benefit of brand building for the long term.
"Were always asking, 'What's the lifetime value of a customer?'" says Deborah Lammon, SVP, Portfolio Partner at UM, which handles Sony Pictures Entertainment and Electronics accounts"We want to engage that person, not just once, but over a long period of time, maybe the lifetime of a franchise." Read more...More about Business, Marketing, Supported, Metrics That Matter, and Customer Acquisition
- Fri, 06 Dec 2013 15:26:24 +0000: Fierce Winds in UK Force Plane to Miss Landings - Mashable
A pilot attempting to land a Boeing 777 airplane was forced to abort after heavy winds made him miss several approaches
According to YouTube user miskolcfr, who uploaded the video, the Emirates airline was trying to land at Birmingham Airport from Dubai. The video's description states that the pilot missed two attempts at landing before diverting to London Gatwick.
Another smaller plane was also unable to land at Birmingham, due to heavy winds
Gale-force winds have wreaked havoc across Great Britain for the past 24 hours, causing more than just flight delays and relocated landings. On Thursday, the storm created the worst tidal surge to hit the east coast of Britain in 60 years, the Telegraph reports. Read more...More about Viral Videos, Storm, Planes, Airplane, and Us World
- Fri, 06 Dec 2013 15:24:19 +0000: Viral Video Recap: How to Fight a Baby and More - Mashable
Babies might not seem like your biggest adversaries, but they apparently intimidate enough people to warrant a video tutorial
In this week's viral video recap, watch a grown man show off the best moves for fighting babies. You know, in case you ever find yourself in a particularly intense quarrel with a cute toddler.
Other must-watch memes of the week include Chatroulette users getting a surprise that comes in like a wrecking ball (hint, hint), a photographer that sends his camera into the wild and more.
Have something to add to this story? Share it in the comments. Read more...More about Viral Videos, Watercooler, Videos, and Viral Video Recap
- Fri, 06 Dec 2013 15:14:59 +0000: Apple: 74% of Devices Running iOS 7 - Mashable
Apple is beating Android phones in at least one area: getting users to update to the latest operating system.
Nearly three quarters (74%) of Apple's mobile devices are now running iOS 7, the operating system it introduced in mid-September, according to an updated chart published on Apple's developer support center page. The data is based on devices connecting to Apple's App Store
See also: 8 Great Hidden Features in iOS 7
Android, on the other hand, suffers from much worse device fragmentation. Just 1.1% of Android devices are currently running Kit Kat, the latest operating system, which is only available on a limited number of devices. By comparison, Gingerbread, a operating system that is three years old, is running on 24.1% of devices Read more...More about Android, Apple, Tech, Apps Software, and Ios 7
- Fri, 06 Dec 2013 15:12:12 +0000: On Earth and in Space, Leaders Mourn Mandela's Passing - Mashable
Nelson Mandela, the former president of South Africa and the anti-apartheid hero, died at the age of 95 on Thursday, South Africa President Jacob Zuma confirmed. Across the globe and even on the International Space Station, leaders and organizations paid their respects to the world legend.
“No one did more, in our time, to advance the values and aspirations of the United Nations. Nelson Mandela showed us what is possible in our world," UN Secretary General Ban Ki-Moon said
In the Johannesburg, South Africa, people poured into the streets to express their support for the late leader. Read more...More about Us World, World, Nelson Mandela, and World Leaders