One thing that banner displays can give you is the advantage of being eye catching and mesmerizing while still giving ample information about your business or promotion.
When people look at banners, they tend to only give a few seconds of attention to it before they look away. The reason for this is that most of the time banners are placed in locations where, even though crowded, people are always on the move. Places such as malls, office buildings and the like.
Since people are always on the move it’s a bad idea to put too many words or to use very little fonts on a banner. When people glance at something, they want to know as much as they can about it and if they can’t, they’ll just look away.
Not only are people only willing to give a few seconds of their attention to banner displays, but they are also very critical when it comes to design; subconsciously of course.
Take the example of a banner by a fast food place. If the pictures of the food that they place on their banners aren’t appetizing, people will surely look the other way. But if they placed pictures of dishes that are mouth watering, people will surely want a taste.